Built specifically for dog breeders

A breeder website that works while you're in the whelping box.

If your site is outdated, homemade, or doesn't exist yet, Thelford builds you a professional website with puppy listings and waitlist management built in — done for you, live in days.

Free for 60 days · No card required to start · First 12 founding breeders get special pricing
14 daysto a live site
0spreadsheets needed
60 dayscompletely free
3 new inquiries
Bear · Male
Ready Nov 14 · Deposit $500
Available
Willow · Female
Ready Nov 20 · Deposit $500
Reserved
Next litter · Spring
Waitlist open · 6 joined
Waitlist
New inquiryAnswered automatically
+6 waitlist joinsThis week

This is built for one kind of breeder — the one still doing it the hard way.

You're raising incredible dogs, and your website (or Facebook page, or nothing at all) doesn't reflect that. Inquiries land in your DMs, your text messages, and your memory. If that's you, keep reading.

Sound familiar?

Most breeders lose good buyers not because their dogs aren't right — because the follow-up isn't.

Your site is a decade old

Or it's a Facebook page pretending to be one. Serious buyers judge your program by it before they ever call.

Waitlists live in a notebook

Or a group text, or your head. Someone always gets missed, and it's usually a good buyer.

You're the whole office

Whelping, feeding, training, and now also answering "do you have any left?" for the fortieth time today.

One platform. Built around your litters, not a template.

The Puppy Pipeline Platform pairs a professional site with the exact tools breeders actually need.

A professional website

Your program, your dogs, your story — presented the way serious buyers expect before they'll pick up the phone.

Live puppy listings

Post a litter once. Each pup gets photos, price, and status — available, reserved, or sold — updated in seconds.

Waitlist management

Buyers join the list themselves. You see who's next in line without a single sticky note.

Appointment booking

Meet-the-litter visits and pickup days scheduled straight from your site — no back-and-forth texting.

Photo galleries that sell

Litter-by-litter galleries buyers can actually browse — not a folder of texts you forwarded to yourself.

Works on every phone

Most inquiries come in from a phone in a parking lot. Your site is built to convert there first.

From outdated to live in three steps

You keep breeding. We build, launch, and maintain the rest.

1

Tell us about your program

A short call about your breed, your dogs, and how buyers currently reach you. Fifteen minutes, usually less.

2

We build it, done for you

Your site, listings, and waitlist tool go live — no drag-and-drop builder, no learning curve, nothing for you to touch.

3

Buyers find you and line up

Inquiries and waitlist joins land in one place. You just say yes to the right ones.

Pick the fit. Both start completely free.

Founding offer: the first 12 breeders get the full Pipeline Platform for just $500/year, locked in forever, instead of $200/mo.

The Basic Breeder Site

Freefor 60 days, then $500/year

For breeders who just need a real website up fast.

  • Professional website
  • Available-puppies page
  • Up to 4 litters listed (+$50 per extra litter)
  • Puppy inquiry form
  • Photo gallery
  • Mobile optimized
See full details

Money back, anytime.

If you're ever not happy with your site, you get every dollar back — no questions asked, no matter when you ask.

Founding Breeder #1: Akita Puppy Mitsuko

James McGaha is the first breeder on the Puppy Pipeline Platform. His story is coming soon.

"Testimonial coming soon."

James McGahaAkita Puppy Mitsuko

Questions breeders usually ask

No. That's the entire point of "done for you" — we build, launch, and maintain everything. You just approve the content.

Your site keeps running and you move to the plan rate — $500/year for the Basic site, or $200/mo for the full Pipeline Platform. Drop out any time before that with no charge and no hassle.

Tell us and we'll keep refining it with you. And if you're ever not happy, you can ask for a full refund at any time.

Yes. If you already own a domain we'll connect it; if not, we'll help you register one as part of setup.

The first 12 breeders who join get the full Puppy Pipeline Platform for $500/year instead of $200/mo, and that price is locked in forever.

Founding pricing for the first 12 breeders.

Get a professional website with puppy listings and waitlist tools, done for you, free for 60 days.